Published on : Thursday, June 23, 2016
A new statistics, released by Statistics New Zealand, showed in May 2016, more than 22,000 Chinese tourists visited the West Coast. This was the second time in present year, when the number of Chinese tourists in New Zealand crossed the number of Australian tourists.
According to the chief executive of Tourism West Coast, Jim Little, the spending by Chinese visitors went up from $7m to $33m in only four years of time.
Rob Jewel, the chief executive of Fox Glacier Guiding stated that he had been targeting Chinese market for ten years. He also stated that he employed two Mandarin-speaking guides. Three front-line staff members of Fox Glacier Guiding also got the training to interact with Chinese tourists.
Currently several tourism related business industries are hiring Mandarin and Cantonese speaking staff members to attract more Chinese tourists.
The arrival of huge number of Chinese tourists proved that West Coast tourism operators need to pull their socks up and discover more strategies to attract the Chinese tourists.
A joint delegation, organised by Christchurch International Airport, will travel to China in the last week of June, to present South Island as an attractive travel destination, to the Chinese tour operators.