Chinese holidaymakers booming tourism in West Coast

Published on : Thursday, June 23, 2016

Auckland-Harbour-sunset,-New-ZealandTourism sector in West Coast got a healthy boost, as Chinese tourists are visiting West Coast more than the other holiday destinations in the World.



A new statistics, released by Statistics New Zealand, showed in May 2016, more than 22,000 Chinese tourists visited the West Coast. This was the second time in present year, when the number of Chinese tourists in New Zealand crossed the number of Australian tourists.



According to the chief executive of Tourism West Coast, Jim Little, the spending by Chinese visitors went up from $7m to $33m in only four years of time.



Rob Jewel, the chief executive of Fox Glacier Guiding stated that he had been targeting Chinese market for ten years. He also stated that he employed two Mandarin-speaking guides. Three front-line staff members of Fox Glacier Guiding also got the training to interact with Chinese tourists.



Currently several tourism related business industries are hiring Mandarin and Cantonese speaking staff members to attract more Chinese tourists.



The arrival of huge number of Chinese tourists proved that West Coast tourism operators need to pull their socks up and discover more strategies to attract the Chinese tourists.



A joint delegation, organised by Christchurch International Airport, will travel to China in the last week of June, to present South Island as an attractive travel destination, to the Chinese tour operators.

Tags: , ,

Leave a Reply

Your email address will not be published. Required fields are marked *


You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

arrow2Follow TTW
facebook-logo  twitter-logo  LinkedIn_logo  stumbleupon-logo   rss_logo 
ttw_blogger_logo  ttw_blogger_logo  ttw_blogger_logo


  • 03 itb-asia 2017
  • 04 Imex America 2017
  • 10 Globalwellnesssummit 2017
  • 10 thehotelshow 2017
  • 11 hospitalityaward 2017
  • 12 theleisureshow 17
  • 12 TTF17
  • 13 Frontiers Forum 2017
  • 14 bltm 2017
  • 14 patatravelmart 2017
  • 14 Seatrade-Europe 2017
  • 15 amsummit-ind 2017
  • 15 leisure 17
  • 16 Aviation Festival 2017
  • 16 OTDYKH 2017
  • 16 SKAL 17
  • 17 thincindonesia 2017
  • 17 worldmiceday 2017
  • 18 worldmiceday 2017
  • 19 IITM
  • 19 itehcmc 2017
  • 19 TTG Incontri 2017
  • 20 hmasummit  2017
  • 21 hoteltechhk 17
  • 43 PATA


Get our toolbar!
Review on