Published on : Wednesday, January 4, 2017
Australia’s Gold Coast had bewitched Qiaoling Huang, the chairman of Songcheng Group, one of China’s biggest theme park operators almost twenty years from now. To quote the chairman, “I often got lost walking around and I remember people were so helpful’’. It was only last month that Mr. Huang returned to Gold Coast to inaugurate the A$600m “Australia Legend Kingdom” theme park. This is the first overseas investment project for Songcheng Group.
The theme park has aboriginal village and ‘Mystic Orient’ that will showcase ancient Chinese and South East Asian culture. He says “Our shows will not only make Australians feel proud of their culture but also introduce it to international visitors’’. This theme park is the latest addition and investment by Chinese companies in Australia, taking OZ tourism to better heights.
Over the past few years, Chinese travelers have doubled in Australia taking it to a figure of 1.2 million spending more than AUS$8000 per trip. To quote John O’Sullivan, Tourism Australia’s managing director, “China is absolutely critical to Australian tourism, with arrivals and spending both currently at record levels’’.
Gold Coast was a hub for foreign investors, being one of the bustling areas of Australia. The 1980s and 90s witnessed Japanese tourists and investors. Now it’s the turn of Chinese to fund new projects in Australia.