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Published on : Wednesday, June 29, 2016
They are here to experience at first-hand some of the many things to see and do in Ireland and, in turn, to inspire their 340,000+ readers back home in China to come and come and experience the destination for themselves. They are planning a 20-page article – including the magazine cover – all about their Ireland experience, for the October edition.
Their visit coincided with Bloomsday celebrations in Dublin – so their itinerary was designed to showcase how Ireland and our spectacular landscape have provided the inspiration for some of our literary greats. They are exploring Yeats’ Country in Sligo, taking in Yeats’ grave in Drumcliff, Lissadell House and Gardens and Rosses Point. They’ll also meet Irish harp-maker Jan Muyllaert in Ardbraccan, Co Meath.
James Kenny, Tourism Ireland’s Manager in China, said: “We are delighted that these journalists from Traveler Magazine made the trip from China to experience some of the many things to see and do on the island of Ireland. Publicity is a really important element of our overall promotional programme, helping to raise awareness through the Chinese media of the many things to see and do on a holiday on the island of Ireland. Tourism Ireland is committed to growing Chinese visitor numbers to Ireland to 50,000 per year, by 2017.”
According to the latest data from the UNWTO (United Nations World Tourism Organization), China is now the world’s largest outbound travel market – with some 120 million people travelling overseas each year, spending $165 billion.
Tourism Ireland has offices in Shanghai, Beijing, Guangzhou and Chengdu. As well as working with influential travel media, the organisation’s activity in China involves establishing and building relationships with other key intermediaries, including the travel trade and airlines – highlighting our natural attractions, cities, castles and proximity to Britain.
Source:- Tourism Ireland
Tags: Tourism Ireland