Chinese millennials spend double on international travel

Friday, September 28, 2018

The Chinese residents born after 1990 are fueling a surge in international travel. They are giving a preference for local experiences, independent accommodations and long-haul destinations around the world.

It is according to a research done by a independent organization, Chinese millennials spent 80% more on travel between May 2017 and May 2018 than they had in the prior twelve months. The report is based on interviews of more than 3,000 Chinese residents aged 18 to 58 who had traveled overseas in the past 12 months, along with proprietary data from Hotels.com and other research.

In 2017 across all age groups there were 130 million outbound Chinese travelers, 7% more than the prior year and 85% more than in 2011.

There are sixty-nine percent of respondents say “tasting local delicacies” was their favorite activity in the past 12 months, followed by visiting local landmarks (65%) and shopping for authentic local items (43%).

For the survey period, 55% of travellers had stayed in independent hotels, 49% in international hotel chains and 33% at boutique hotels.

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