Chinese outbound tourism encourages hotel industry expansion

Published on : Monday, March 6, 2017

China-US Tourism YearMore and more Chinese are traveling to the United States and other foreign destinations and hotels in China are also expanding their chains and businesses in these destinations. In 2015, more than 2.5 million Chinese came to the US, and that figure was expected to rise last year, which was designated “2016 China-US Tourism Year”.

 
Shanghai-based Green Tree Hospitality Group now has five hotels in Arizona and California in the US. The company operates more than 2,000 hotels in China. The company is hopeful that existing franchise operators in China will consider a US location to help spread the brand. Driven by a rapidly growing middle class, Chinese outbound tourists are expected to reach 150 million in 2020 from 122 million in 2016, with an estimated average annual growth rate of 5.09 percent, according to the China National Tourism Administration.

 
Another segment of overseas travelers from China are parents sending their children to study in the US. Alex Xu, the founder and chairman of Green Tree, envisions the company as a global brand, saying, “We are also exploring other countries in Asia and Europe for expansion.” Additionally, online marketplaces like Airbnb are also expected to benefit from growing Chinese outbound tourism.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

arrow2Follow TTW
 
facebook-logo  twitter-logo  LinkedIn_logo  stumbleupon-logo   rss_logo 
ttw_blogger_logo  ttw_blogger_logo  ttw_blogger_logo

ADVERTISEMENT

  • 01 AIME 2018 BB
  • 02 WTM Latin America 2018
  • 03 EMITT 2018
  • 04 AIME-2018 small
  • 05 itb-china 2018
  • 06 Central & Eastern Europe 2018
  • 06 imtm 2018
  • 06 TTF-2018
  • 07 balttour 2018
  • 07 ibtm arabia 2018
  • 08 OTM 2018
  • 09 The hotel shows audiarabia 18
  • 10 hotelfair 2018
  • 11 Digital Travel 2018
  • 30 PATA

TRAVEL INDUSTRY EVENTS

Get our toolbar!
Review www.travelandtourworld.com on alexa.com