Chinese outbound tourism encourages hotel industry expansion

Published on : Monday, March 6, 2017

China-US Tourism YearMore and more Chinese are traveling to the United States and other foreign destinations and hotels in China are also expanding their chains and businesses in these destinations. In 2015, more than 2.5 million Chinese came to the US, and that figure was expected to rise last year, which was designated “2016 China-US Tourism Year”.

Shanghai-based Green Tree Hospitality Group now has five hotels in Arizona and California in the US. The company operates more than 2,000 hotels in China. The company is hopeful that existing franchise operators in China will consider a US location to help spread the brand. Driven by a rapidly growing middle class, Chinese outbound tourists are expected to reach 150 million in 2020 from 122 million in 2016, with an estimated average annual growth rate of 5.09 percent, according to the China National Tourism Administration.

Another segment of overseas travelers from China are parents sending their children to study in the US. Alex Xu, the founder and chairman of Green Tree, envisions the company as a global brand, saying, “We are also exploring other countries in Asia and Europe for expansion.” Additionally, online marketplaces like Airbnb are also expected to benefit from growing Chinese outbound tourism.

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