Chinese outbound tourism – A revolution

Published on : Wednesday, May 10, 2017

Chinese outbound tourismRecently, a high-ranking member of the UNWTO said that the development of China as one of the key source markets for overseas tourism in recent years is a “revolution”, in itself. Xu Jing, Regional Director for the Asia-Pacific Area informed Xinhua that the increase in the number of Chinese visitors exploring other countries was a “a real revolution”.


He also highlighted that in 2016 Chinese visitors had spent more than 12 percent in travelling abroad than what they had spent in 2015.As per UNWTO statistics, Chinese tourists spent almost $261 billion in other foreign countries. On the other hand, number of outbound Chinese travelers increased by 6 percent to 135 million last year.


For Xu Jing, a key factor was that “when Chinese outbound tourism started, it began with such a low volume, it was unknown to the rest of the World,” while since 2004, “Chinese outbound tourism has enjoyed consecutive double-digit growth.”

He clearly explained that other counties have witnessed the up in their outbound tourism slowly over time in the way international tourism developed in the years 1960’s 70’s and 80’s respectively. In contrast, Chinese “were total newcomers, so they came with a totally different behavior and consumption pattern. They came in big volume, but they went into niche markets where traditional markets were unable to touch; they penetrated the shopping markets and other niche markets like rural tourism and gastronomy.”


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