Published on : Tuesday, May 16, 2017
Chinese tourist arrivals to Thailand are expected to recover in the second half of this year resulting in a full-year’s growth of 5% to 7.5%. Thailand’s Chinese tourist market is making modifications after last year’s ban on zero-dollar tours.
During the first four months of this year, the number of Chinese tourists to Thailand reduced 7.4% year-on-year to 3.19 million, but that was still better than the reduction of 20.7% year-on-year reported for the last quarter of 2016 when 1.44 million Chinese tourists visited the country.
As per Kasikorn Research Centre, “However, it is expected numbers will gradually increase over the remainder of the year, thanks to external factors. Over the short term, this inbound tourism market will be supported by the resumption of marketing efforts by Chinese tour operators in Thailand, while problems between China and South Korea that have undermined Chinese tourist arrivals will continue to see tourists go elsewhere.”
The research centre expects that the number of Chinese holiday makers in Thailand will increase to 5% to 7.5% to 9.2 to 9.4 million visitors by this year end.
However, there are various challenges including increased global competition in tourism and changing travel behaviour among Chinese tourists.