Published on : Saturday, April 30, 2016
In Wuhan, capital of Hubei Province, Wanda Xinhangxian International Travel Agency gave clients who paid for a group trip to Thailand during the holiday a lesson in etiquette.
“Don’t rush to take your luggage before the airplane stops. Don’t waste food on the buffet table. Don’t be noisy at scenic spots. Don’t point at Buddhist sculptures…,” read promotional material.
The company’s Yao Hui said the lessons were required under a directive from provincial tourism authorities.
“Tour guides must repeat the basics, such as no littering and no scrawling on landmarks,” Yao said.
In recent years, Chinese tourists’ misdeeds ranging from brawling on flights to defacing landmarks at home and abroad have made headlines, sparking angry discussion over the disparity between their bulging wallets and their behavior.
Hubei authorities are also watching incoming tourists as the province is a popular tourist destination known for natural wonder including the Three Gorges and Wudang Mountains.
Last week, the provincial tourism department launched a campaign encouraging sightseers to send photos and videos of misbehaving tourists to its WeChat account, promising to name and shame anyone whose identities can be verified in the images.
China rolled out a national tourism law in 2013. As well as regulating tourist behavior, it also covered wrongdoing by tour guides and business owners around tourism sites. This too has made headlines.