Chinese tourists opting for personalised trips

Published on : Tuesday, October 25, 2016

Chinese tourists in AustraliaDemand continues to grow for more personalised trips among Chinese tourists with mass tour groups becoming less popular for domestic tourists, according to a Citi report.


Chinese travellers are tending to move towards customised experiences with rise in disposable incomes. The Citi report by analyst Lydia Ling found that over nine out of 10 domestic tourists last year opted to travel independently, rather than taking a tour, a proportion that has been slowly moving upwards.


“Standardised group tours cannot satisfy rising demand for depth, personalisation and local experiences by increasingly experienced Chinese travellers,” Ling said.


Thanks to a wider range of customised products Ling expects an increase in the trend of desire for more in-depth experiences.


Chinese people in their 20s, and those over 50, have been the key drivers behind China’s booming tourism sector with a 14 per cent compound annual growth rate for domestic tourist numbers and a 17 per cent growth rate for outbound.


Outbound tourism by elderly Chinese grew by a whopping 217 per cent last year, faster than domestic tourism’s 95 per cent. Mainlanders now make an average of three trips a year, and by 2020 that number is forecast to grow to six.


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