Chinese tourists seek tech-enabled shopping in theme parks

Published on : Tuesday, June 27, 2017

virtual realityChinese tourists are now seeking to enjoy the concept of futuristic technology while shopping in theme parks according to a research conducted by Omnico.


The Omnico Theme Park Barometer states that almost 97% of the consumers in China are eager to adhere to futuristic technology while indulging in shopping in theme parks. Nearly 54% want to use virtual reality (VR) headsets to check how they would appear wearing certain clothes or other accessories and 36% claimed that they wished to use augmented reality software to bring products to life on smartphones.


The results prove that only 16% of Japanese tourists and 31% of Malaysians are thrilled to use the VR technology to see how they would look in clothing or merchandise.


When enquired what would make the visits to theme parks memorable, 89% of Chinese, 75% of Japanese and 61% of Malaysian tourists said that a personalized smartphone app would be ideal. However, 71% of Chinese, 55% of Malaysians and 62% of Japanese said that the ability to pre-pay for food would make things more interesting.


Queuing for rides was the greatest bugger among all these nationalities.


When they were asked about how they wished to receive real-time updates and make bookings for rides or restaurants, 66% of Chinese, 58% of Malaysians and 70% of Japanese respondents said that they would prefer using a parking app on their phone or tablet.


Mel Taylor, CEO, Omnico said that there has been an amazing desire for technology to make theme park visits more thrilling when it comes to China.


The report has surveyed the expectations of 2,000 consumers from China, Japan and Malaysia who had visited the park in the last two years.


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