Chinese tourists are skipping the US amid trade war and opting for destinations in Europe

Published on : Thursday, May 16, 2019

Chinese tourists are shunning the United States in the midst of trade war and opting for destinations in Europe, said Jane Sun, the chief executive of Ctrip, Asia’s largest online travel platform.


During the recent Labor Day holiday earlier this month, the US ranked as the ninth-most popular travel destination for Chinese tourists, going down from fifth spot last year. Thailand and Japan remained the top choices.


“People like to travel to countries that welcome them,” Sun said.


“When Chinese consumers have the buying power, if they are not going to the US, then they are going to Britain, Europe, Australia or New Zealand – they’ll find an alternative. The US really needs to be very careful if it wants to attract affluent travelers,” Sun added.


China is the world’s largest outbound travel market regarding numbers and expenditure. Chinese tourists are expected to make 160 million overseas trips by 2020, spending more than $315 billion next year.


One of the biggest recent beneficiaries of the Chinese tourism boom has been Croatia, which saw more than fourfold increase in visitors during the May holiday this year.


Malta also saw the number of Chinese tourists go up 300% over the Labor Day holiday. Iceland, a popular Game of Thrones filming location, reported a 140% rise.


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