Chinese tourists still less in Ukraine

Published on : Saturday, May 13, 2017

Chinese touristsAround 122 million Chinese tourists travelled abroad in 2016, spending $109.8 billion, according to the Chinese Tourism Academy estimates. Strong numbers were seen in Thailand, Japan, Russia and the United Kingdom. But only 20,000 Chinese tourists made it to Ukraine the same year. Obviously, Ukraine is yet to be discovered by Chinese travelers.

Maryna Ignatusha, CEO of Brandberg Ukrainian Incoming Tours said that Chinese tourists like modern comforts and many need translators, since only about half of them speak English. Ignatusha also said that the Chinese favor group travels and, apart from traditional sites in Kyiv and Lviv, have shown fondness for the Nikolay Ostrovsky museum in Khmelnytsky Oblast’s Shepetivka, as well as the Tunnel of Love, a section of industrial railway near Klevan in Rivne Oblast. Other big attractions are Chernobyl, balloon rides in Kamyanets-Podilsky and shooting guns in entertainment centers. Expensive brand stores are also popular.

Viktor Kiktenko, president of Ukrainian Association of Sinologists, said “it’s a shame” that Ukraine lacks China-friendly venues.

Yevheniy Ikhelzon, who co-owns I Love Asia Tourist Company in Ukraine, said that his team is developing tours in Ukraine for Chinese and other Asian tourists.


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