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Published on : Wednesday, November 6, 2013
Important meetings and events as well as travel and tourism organisations from Ireland and the UK have signed on an agreement to participate in the EIBTM, taking place in just a few weeks. EIBTM 2013 will take place from November 19-21, a week earlier than in previous years. The EIBTM Forum will take place the day before the exhibition on November 18. To find out more about ways to attend, visit www.eibtm.com/attend
The decision for London & Partners, Visit Scotland, and Meet in Ireland to attend the show, supports its strategic business objectives which will extend its global presence and market the UK and Ireland as a key meetings and incentives destination to an international audience.
London and Partners – Stand B35
Barbara Jamison, London & Partners Head of Business Development Europe, commented, “Exhibiting at EIBTM generates about £25m worth of enquiries for London & Partners and our partners. The city has shown that it can deliver events on an unprecedented scale, and a raft of new venues, accommodation and attractions have been developed.
“By exhibiting at the show, we intend to promote London as a top business tourism destination, with a focus on corporate, incentive and association events. It provides a platform to promote the new marketing messages of London, namely, its diversity, innovation, value and the legacy of London. We are also able to introduce partners to market contacts they do not already have whilst gaining market intelligence and competitor information for overall market strategy.
“We want buyers and visitors to the show to see London as a destination where they don’t have to fly in, have their event and fly straight out again. There are a multitude of attractions to see and activities to do during the city and these can become great reasons to extend a business trip or form part of a social itinerary. London is where people can tap into key markets and network with business professionals that are experts in their field”.
VisitScotland – Stand B60
Amanda Henderson, Meetings and Incentives Marketing Manager, UK & Europe, VisitScotland comments, “Scotland is a destination on the move, offering a globally recognized culture that adds splendor, character and humor to any occasion, and that is supported by a 250-year heritage in hospitality that creates a welcome so deep rooted in the population’s character that it’s impossible to miss.
“2014 is a big year for Scotland, the combination of Homecoming 2014, the arrival of the Commonwealth Games and the return of the Ryder Cup will showcase to the world the many reasons why event organizers choose Scotland. Our world class hospitality, our warm welcome, our abundance of stunning venues, range of accommodation, the most beautiful landscapes in the world, and of course our passion for sport, especially golf, are just some of the many reasons to visit Scotland.”
Meet in Ireland – Stand B30
Keith McCormack, Head of Business Tourism and Events, Failte Ireland commented, “Meet in Ireland attends EIBTM each year as the show provides another opportunity to promote Ireland as a MICE destination to international buyers particularly those from our key source markets of US, UK, France and Germany. Our presence at the show gives our Irish trade partners a platform to showcase their business and we pass on as many contacts to our partners as we can.”
“EIBTM is an important event in our annual promotions calendar, it offers a real opportunity for our Irish trade to showcase their products and meet genuine international buyers; it is a win-win event for us as the Tourism Development Authority. The show also provides an opportunity for us to continue to build on our existing relationships with buyers, and also gain knowledge on who our competitors are and what other destinations are doing from a MICE perspective.”
Visit England – Stand B50
Simon Gidman, Head of Business Visits and Events at VisitEngland, commented:
“Following a hugely successful Olympic and Paralympic Games in 2012 and a host of major sporting events on the horizon, including the 2014 British Open, the 2015 Rugby World Cup and the 2017 World Athletics Championships, VisitEngland will be celebrating all things ‘sport’ and showcasing our great event destinations and venues at EIBTM in 2013.
“As the national tourism organization for England it is our job to encourage international visitors to our country and given that just over 25 percent of international spend is by business visitors this is a very important market for us. A recent report suggests that the UK meetings industry is worth an estimated £58 billion to the UK economy and employs over 530,000 people.
“England is globally recognized as a world leader in meetings and events with a highly skilled and creative industry and after the hugely successful Olympic and Paralympic Games last year, England proved once again that it can host global events at the very highest level. Now we can look forward to hosting more major international event in the years to come whether business, cultural or sporting. England is proud host to the Rugby World in 2015 and getting ready to welcome the World Athletics Championships in 2017.