Choice Hotels choiceEDGE wins the Hotel Visionary Award by Hospitality Technology

Published on : Friday, April 12, 2019

Choice Hotels International, Inc. won the Hotel Visionary Award by Hospitality Technology in the Enterprise Innovator category for the creation of choiceEDGE. It is a cloud-based global reservation system (GRS) and distribution platform. The award honors hotels that deliver enterprise solutions. The award was conferred at HT-NEXT 2019 in New Orleans.




Choice Hotels choiceEDGE supports 7,000 Choice hotels worldwide, connecting more than 200 million people to Choice Hotels’ 570,000 hotel rooms, and handling more than U.S. dollars 9 billion in transactions annually.  It was first new GRS introduced in 2018 after almost 30 years.




Some of the features of choiceEDGE are cloud-based scalability, stability, and performance delivered through a ‘reservation-as-a-service’ model.  It offers preconfigured, state-of-the-art connectivity with online travel agents, global distribution systems, and property management systems. This enables rapid onboarding of hotels and instant value delivery.




As per Brian Kirkland, chief technology officer, Choice Hotels, many travel companies have tried and failed to create their own systems. Choice Hotels choiceEDGE is the industry’s most advanced GRS and distribution platform. It offers zero downtime for guests, hotel owners and partners during the transition, which is the ultimate measure of success.




Choice Hotels introduced Virtual Pay and the Group Management Platform — both tools to help hotels capture corporate and group business. The company also pursues strategic relationships with best-in-class technology companies. It is in the process of migrating over 1,000 applications to Amazon Web Services, which will enhance its systems’ performance, scalability, and reliability.




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