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Published on : Monday, August 22, 2016
Choice Hotels International, Inc. announced today that its guest-loyalty program, Choice Privileges, was ranked second on the list of the 2016-2017 Best Hotel Rewards Programs by U.S. News & World Report, up from the eleventh spot on the 2015-2016 ranking. This ranking underscores the success of the recent redesign of Choice Privileges, which included adding new benefits that enable guests to get faster rewards. The ranking, based on membership perks, network coverage, ease of earning and redeeming free nights makes it easier for travelers to determine the program that is best for their travel needs.
“This year, we set out to dramatically improve our member experience,” said Robert McDowell, Chief Commercial Officer, Choice Hotels. “Our research and analysis of guest feedback led to the addition of new benefits that better recognize and reward valued guests. We have been very pleased that this has not just resulted in significant growth in new members, but our existing members are more engaged than ever with Choice Privileges. The ranking from U.S. News & World Report is a nice, independent, validation that our investment in our members is recognized.”
Choice Hotels also recently announced new member rates that allow both existing and new members of Choice Privileges to access exclusive room rates that are up to a 7% discount off the best available rate by booking directly on www.ChoiceHotels.com or the Choice mobile app. Furthermore International residents will receive their first night free instead.
Source:- Choice Hotels
Tags: choice hotels