Chris Cundall to lead Super Break as the head of trade relations

Published on : Monday, October 30, 2017

CHRISChris Cundall has been promoted to the newly created position of trade relations by Super Break.



Cundall had earlier served Super Break for 22 years where he dedicated seven years as a sales executive visiting agents and six years in trade sales development role.

He was the head of partnerships in his most recent role before his promotion.



Cundall new position will involve trade marketing, the office sales support team, brochures and social media.


He will work in close association with Super Break’s national sales manager Graham Balmforth and its sales team to continue establishing the existing relationship with the operator’s multiple agency accounts.

Graham Balmforth, the national sales manager at Super Break mentioned that Chris should be bringing in new initiatives so that that the company will continue to support the trade partners with new products, promotions and marketing ideas that will help in increasing the sales.

Balmforth further appreciated Chris’s expertise within the business and his understanding of travel trade agents’ needs and requirement.


Short Break’s specialist key account manager Claire Dutton will depart and join Shearings.

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