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Published on : Wednesday, April 20, 2016
Cruise Lines International Association (CLIA), the unified voice and leading authority of the global cruise community, has announced its annual Plan a Cruise Month campaign (October) will become a global initiative, expanding upon previous year’s individual efforts from CLIA offices around the world.
“As the cruise industry continues to grow globally, the opportunity to expand Plan A Cruise Month internationally was a natural progression as we strive to raise consumer awareness about the unlimited choices cruising offers for every type of traveler,” said Cindy D’Aoust, president and CEO, CLIA. “While each region will create programs specific to their market, the Plan a Cruise Month brand will be used globally with the overall objectives to promote cruise travel, bring resources and tools to our travel agent community, and shine a spotlight on the global cruise industry.”
Plan a Cruise Month is being celebrated throughout North America, Australasia and Europe, with tailored efforts to meet the needs of each market. While the effort focuses on consumer awareness of cruise travel, it also is designed to highlight CLIA certified travel agents as the best way to book a cruise holiday as well as provide travel agents with the tools and resources to promote booking cruise travel to new and current clients.
“Travel agents play a vital role to the cruise industry as internationally more than 75 percent of cruises are reserved using a travel agent, therefore travel agent support and engagement is vital to the success of the Plan a Cruise Month,” said D’Aoust. “The campaign provides a perfect platform for travel agents, cruise lines and industry partners to showcase that there is a cruise for every style and budget, and increase the number of people who take a cruise holiday.”