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Published on : Saturday, November 23, 2013
Carlson Rezidor Hotel Group’s global hotel loyalty program, Club Carlson, has just scooped the Loyalty Campaign of the Year at the 2013 Mega Awards held recently in Vancouver, one of the hospitality industry’s highest accolades!
Now in its fourth year, Mega Awards reward genuine innovation in the airline and travel business, recognizing the best loyalty, ancillary revenue and social media activity.
Club Carlson’s engaging online campaign was designed to thank members for their loyalty by offering a personalized reward through a social media channel, enhancing both brand and member engagement. Members were directed to Club Carlson’s Facebook page where they could see an animated presentation of their personal festive offers being unwrapped. They could also send personalized, electronic greeting cards with their own uploaded photos and messages.
“We are delighted that Club Carlson has been recognized as the Loyalty Campaign of the year. We have always taken pride in being one of the most rewarding loyalty programs in the travel industry,” said Teresa Comparato, director, Loyalty Marketing, Europe, Middle East and Africa, for Carlson Rezidor Hotel Group. “Now we want to connect on a more personal level with our customers and are making continuous investments in our CRM technology so we can effectively engage with our brand ambassadors in social and digital space. This award is recognition of these efforts and we thank our Club Carlson members for their patronage and loyalty.”