Published on : Wednesday, August 2, 2017
Following the decision to end Thomas Cook’s joint venture with the Co-operative Group at the end of last year, The Co-operative Personal Travel Advisors (CPTA) will henceforth be called The Freedom Travel Advisors.
The new name and branding will be effective from December 3.
Cook said that that the move will bring new opportunities for improved brand awareness and greater synergies benefiting both the member and home workers under the Freedom banner.
The Freedom Travel Group and The Freedom Personal Travel Advisors will henceforth operate separately.
This move will makes 135 homeworkers and 150 Freedom members become more aligned. They can now work more closely as the Freedom name becomes consumer-facing for the first time.
Kelly Cookes, head of The Freedom Travel Group and The Co-operative Personal Travel Advisors, said that Freedom has a strong foothold in the industry, aligning the brands will ensure more avenues that will benefit both the homeworkers and the consortia members.
Plans are being made to support the new brand which will have a new logo, website and marketing material that will be unveiled at the group’s annual conference in December.