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Published on : Monday, May 30, 2016
On Memorial Day weekend 2016, Philadelphia will kick off its busy summer tourism season by launching a new campaign that redefines and renames the city’s prized historic district, to be called Historic Philadelphia. The marketing effort touts the area’s powerful place in the country’s founding while also showcasing the restaurants, bars, shops, galleries and attractions that make it appealing to 21st-century residents and visitors, day into night. Historic Philadelphia encompasses the Delaware River waterfront, Old City, Society Hill and Independence National Historical Park, with the official boundaries running from the river to 7th Street and from Vine to Lombard Streets—Philadelphia’s original city.
The Historic Philadelphia initiative is led by Drexel University’s Center for Cultural Partnerships and VISIT PHILADELPHIA®, in collaboration with Historic Philadelphia stakeholders. With funding from H.F. Lenfest and the Commonwealth of Pennsylvania’s Department of Community and Economic Development, the $2 million effort brings new programming to Historic Philadelphia and uses VISIT PHILADELPHIA’s powerful branding, advertising, public relations, websites and social media channels to increase visitation in and around the neighborhoods and get people to see and do more while they’re here. The campaign will run through 2017, when the new Museum of the American Revolution, now rising on 3rd Street, opens.
In 2015, 4.3 million people visited Independence National Historical Park and spent $247 million, according to the National Park Service, but a study by Drexel University students in 2014 revealed that the majority limited their visits to the Liberty Bell Center, Independence Hall and the Independence Visitor Center.
“We want to change this pattern,” said Rosalind Remer, vice provost and Lenfest executive director for the Center for Cultural Partnerships. “This campaign encourages people to explore and appreciate the hidden jewels that Historic Philadelphia has to offer.”
“I am proud that the Historic Philadelphia campaign showcases the wonderful place where the United States itself was conceived,” said Pennsylvania Governor Tom Wolf. “The Greater Philadelphia region continues to be a major force in the tourism industry, generating hundreds of millions in revenue for the city and state. This will be a great addition to the rich tourism product in the area.”
“With the new Historic Philadelphia campaign, we’re encouraging visitors to tour iconic sites such as the Liberty Bell and Independence Hall and then go beyond to experience the restaurants, beer gardens, shops, galleries and museums in the very place where our extraordinary country was founded,”