Comfort Hotel Brand Asks America “What’s Your Waffle?”

Published on : Thursday, August 24, 2017

Comfort HotelIn celebration of National Waffle Day, Comfort Inn and Comfort Suites hotels are asking breakfast lovers to raise their voices, and their forks, to help pick a new waffle flavor to be served at complimentary breakfasts at select Comfort brand hotels.


The #WhatsYourWaffle campaign kicks off today and runs through October 12, 2017.



“On average, about 32 million waffles are served at Comfort Inn and Comfort Suites hotels every year,” said Megan Brumagim, head of Comfort brands for Choice Hotels. “Consumers have an increasing desire for new and unique food options, and guests love our free signature hot breakfast, so #WhatsYourWaffle is a natural next step to further fuel this passion and empower them to choose the next waffle flavor.”


Additionally, around the country, hundreds of Comfort hotels will host hometown heroes for complimentary breakfasts to thank them for their outstanding service to their communities as well as to enlist their tastebuds for this sweet assignment. To further recruit palate participation from the wider public, Comfort has teamed up with Celebrity Chef Eric Greenspan, Los Angeles based modern comfort food chef who regularly appears on The Food Network, to share his love for comfort food and will deploy food trucks and street teams serving flavor samples in Portland, Ore., Houston, TX and Pittsburgh, Pa.


The Comfort brand has been trusted by travelers and hotel owners for more than 30 years. With a proven track record of reliability, convenience and value, both Comfort Inn and Comfort Suites hotels offer everything business and leisure travelers need to feel refreshed and ready to take on the day. Comfort is the largest 100 percent smoke-free hotel brand in the North America with more than 1,800 properties open and operating. With a Comfort brand hotel everywhere travelers need to be, complimentary amenities include a hot, hearty and healthy breakfast, free Wi-Fi, business center, and fitness center or swimming pool at most locations.


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