Conrad Macao’s 2016 ‘PINK Inspired’ Campaign a Great Success

Published on : Tuesday, November 15, 2016

unnamed-1Conrad Macao, Cotai Central’s 2016 ‘PINK Inspired’ campaign has been hailed a great success, with the hotel raising MOP150,000 to support Hong Kong Cancer Fund’s Pink Revolution, an annual campaign that raises awareness and funding for breast cancer research. As a Diamond sponsor of the campaign for the fourth successive year, the hotel offered its guests a series of ‘PINK experiences and collectibles’ between 1 to 31 October.

 

Conrad Macao also acknowledged the support of ARTĒ Madrid, a renowned Spanish jewellery design house with a boutique at Shoppes at Venetian, who helped make this year’s fundraising campaign even more successful by donating an ARTĒ classic White Stones Necklace featuring synthetic white stones and paved on 925 sterling silver plated with rhodium. Guests who stayed at the hotel during the campaign and purchased a PINK upgrade package, including making a donation, were entered in the prize draw to win the beautiful necklace. With more than 250entries received during the campaign, the lucky winner was announced on 3 November.

 

Hotel guests were able to support 2016 ‘PINK Inspired’ campaign in a variety of ways: by making a MOP10 donation upon check-out, enjoying a PINK Inspired Afternoon Tea experience, opting for PINK room upgrades, or purchasing an exclusive Conrad Pink bear or rubber duck. The hotel’s award-winning signature restaurant Dynasty 8 also featured a special PINK menu.

 

One of the highlights of the campaign this year was a Pink charity lunch co-organised with the International Ladies’ Club of Macau (ILCM) on 20 October, with emcee Hong Kong television host Sean Lee-Davies and guest speaker Ms Kerri-Anne Kennerley, an Australian television celebrity. More than 260 guests, all dressed in various shades of pink, dined on a Pink-themed menu. Guests were able to purchase raffle tickets to win more than MOP120,000 in prizes, thanks to the support of many retail partners at Sands Shoppes Cotai Strip Macao, including T Galleria – DFS, Butani Jewellery, Versace, Kate Spade New York, M Missoni, amika, Sabon, Kwanpen, LUSH Fresh Handmade Cosmetics, TWG Tea, and Rockport.

 

In addition, luxury hotel stays were given away at Conrad Maldives, Conrad Istanbul Bosphorus, Conrad Koh Samui, Conrad Manila, Conrad Bali, Conrad Seoul, Conrad Beijing, Conrad Singapore, Waldorf Astoria Chicago and the Rome Cavilleri Waldorf Astoria hotel.

 

As well as raising funds for Hong Kong Cancer Fund’s Pink Revolution campaign, Conrad Macao also lent its support to local charity Happy Garden Association (Associação de Feliz Paraíso), a non-profit association established by cancer patients, their family members and local medical professionals in 2014 which provides cancer education and seminars for the public.

 

“I would like to thank all our guests, customers and team members who helped to make this year’s ‘PINK Inspired’ campaign so successful,” said Bede Barry, General Manager of Conrad Macao. “Our gratitude also goes to many of the luxury retailers at Sands Shoppes Cotai Strip Macao and our sister hotels around the world for their generous support of our PINK Inspired charity lunch, and the valuable help of the International Ladies’ Club which we meant we were able to reach our fundraising target sooner than anticipated. We look forward to building the momentum and making next year’s campaign even more successful.”

 

Many of Conrad Macao’s celebrity guests also came on board to support the campaign: from Hong Kong Cancer Fund’s PINK Revolution campaign ambassador Coco Lee to Korean actress Clara Lee, Fashion stylist and model Jocelyn Luko, legendary Cantopop singer Alan Tam and Cantopop diva Joey Yung (to name just a few); all happy to have their photos taken with the famous Conrad Pink Bear.

 

Social media also played a part in the success of this year’s event, with Conrad Macao’s #pinkinspired2016 reaching more than 51,900 Facebook fans.

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