Published on : Monday, January 9, 2017
Viacom International Media Networks’global kids brand Nickelodeon today announced their collaboration with Asia’s first underwater resort developer, Coral World Park Undersea Resorts Inc., to develop a new Nickelodeon Resort and Attraction in the Philippines. The Nickelodeon undersea attraction and resort will be part of Coral World Park (CWP), a 400-hectare undersea-themed masterplanned development in Western Philippine province of Coron, Palawan. With an expected opening in 2020, Nickelodeon’s first resort in Southeast Asia is slated to have 70 hectares set aside for the resort’s accommodation and 30 hectares for the themed attraction.
“We’re thrilled to be partnering with Coral World Park to open the world’s first undersea attraction and Nickelodeon’s first resort in Southeast Asia as we continue to expand on our theme-based attractions in Asia and across the world,” said Gerald Raines, Senior Vice President, Global Recreation for Viacom International Media Networks. “This is yet another important step in boosting the Nickelodeon entertainment experience as we continue to give our fans, kids and their families, new ways to interact with the brand and the iconic characters they love.”
“Creating immersive on-the-ground consumer experiences are increasingly important. Hence, growing the recreational and consumer products footprint of the Nickelodeon brand in Asia Pacific is a priority for us. I am delighted this collaboration will add another Nickelodeon themed attraction in Asia, which will in turn give a significant business opportunity for our partners across multiple platforms,” said Mark Whitehead, President and Managing Director of Viacom International Media Network Asia Pacific.
The 100-hectare Nickelodeon undersea attraction and resort, which will be inspired by some of Nickelodeon’s most iconic properties like SpongeBob SquarePants, Teenage Mutant Ninja Turtles and Dora the Explorer, will advocate ocean protection. It will also feature one-of-its-kind resort dining experience with CWP’s trademark underwater restaurants and lounges, which will be located about 20 feet below sea level with vivid views of the world beneath the ocean.