Published on : Sunday, July 9, 2017
At a recent assessment of the country brand “Essential Costa Rica” discovered that 12 spots up has gone its brand equity as a tourism destination and five in the trade and investment destination categories of the Country Brand Ranking 2017-2018.
Costa Rica occupied 9th position in the continent and 46th in the global ranking, “which is an incredible twelve-position leap” from 2016, when it occupied the 58th spot, the study explained that it is the fastest growing in the Americas.
Consulting firms Bloom Consulting and Place Matters, both of which focus in evaluating countries’ position in foreign markets, examined the insight of the country brand which was introduced three years from now among tourists, investors and buyers.
Costa Rica’s brand ranked second behind Panama in Central America, which is 7th in the continent. Guatemala, at 18th, and El Salvador, 20th, were the other Central American nations that made the top 25 list for the Americas, topped by the United States.
Costa Rica’s Country Brand committee, which conveys together officials from the Foreign Trade Ministry, the Foreign Ministry, the Costa Rican Tourism Board, Costa Rican Investment Promotion Agency and the Foreign Trade Promotion Office (PROCOMER), released the full results on Thursday.
Bloom Consulting’s strategy director Gonzalo Villar said that the Costa Rica brand has a strong magnetism pull for both tourism and business when compared to its Latin American competitors.
He said in a news release, “In addition, [the result] is not just about the country’s good reputation. It is also about the country showing a sustained improvement trend over the past 36 months.’’
Tags: Costa Rica