Published on : Thursday, November 9, 2017
In order to negotiate and switch over important contracts for upcoming 2018, many Irish companies will hold lots of meetings with British and international tour operators. As per the estimation of the Organizers, at last year’s WTM, around £3 billion’s (about €3.4 billion’s) worth business was done. The powerful presence of Ireland at World Travel Market is especially crucial this year, keeping in mind the Brexit and its impact on Irish tourism, in 2018 and ahead.
At WTM, over 182 nations and regions are vying for business. Tourism Ireland is all set to make it unique and seize the attention of the global media and travel professionals. Tourism Ireland – working in collaboration with Fáilte Ireland and other industry experts, will showcase the exclusive offerings of Ireland to all the potential visitors across the globe, like the Star Wars connection with Ireland along with the country’s Ancient East, the Wild Atlantic Way and Dublin – A Breath of Fresh Air.
To quote Minister Griffin said: “I am very pleased to be able to attend the World Travel Market with Tourism Ireland and the tourism sector representatives. The level of representation from Irish tourism enterprises is very encouraging but at the same time the event demonstrates the level of competition in the marketplace and underlines the need for our sector to maintain its competitiveness. The industry representation here from Ireland knows that, while we have experienced a couple of great years in tourism, the sector is constantly evolving. Brexit is an example of this. It has resulted in a decline in visitors from the UK and this is something that both Tourism Ireland and Fáilte Ireland are taking steps to address. However, it can also help the industry explore and develop opportunities in other markets which might not have been considered previously. That is why events such as WTM are important.”