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Published on : Wednesday, April 13, 2016
Each with a distinctive character which epitomises European elegance and grandeur, The Crest Collection debuts with four properties in Paris and Bangkok, to offer travellers extraordinary experiences with a sense of home
CapitaLand’s wholly owned serviced residence business unit, The Ascott Limited (Ascott), has today launched The Crest Collection, a prized selection of some of Ascott’s most prestigious and unique luxury serviced residences. The launch ceremony held in Paris was graced by Singapore’s Ambassador to France, Mr Zainal Arif Mantaha.
The Crest Collection offers the growing number of discerning travellers extraordinary experiences with a sense of home. Each property is a signature on its own with a distinctive character which epitomises European elegance and grandeur. The debut collection comprises the newly added Metropole, which will open in Bangkok in June 2016, and three of Ascott’s Citadines Suites properties in Paris that have been renamed to La Clef Louvre Paris, La Clef Champs-Élysées Paris as well as La Clef Tour Eiffel Paris.
Since Ascott started with an extensive refurbishment programme in 2010, it has invested S$230 million to renovate 45 properties globally, 23 of which are in Europe. The company has achieved an asset size of over S$1.5 billion in Europe, and will continue to deepen Ascott’s presence in the region’s gateway cities such as Paris, London, Hamburg and Munich, as well as explore new markets to achieve its target of 10,000 apartment units in Europe by 2020.