Croatia needs to revamp its online presence for improving tourism

Published on : Saturday, March 25, 2017

Croatia for improving tourismTourism in Croatia is on the rise with impressive growth over the last few years. Tourism in Croatia saw an all-time high in 2016. In 2012 11.8 million tourists visited Croatia, increasing to 16 million last year and generating over $8 billion in revenue. Croatia aims to double these numbers by 2020 with National Strategy targeting revenue of over $17 billion.


Digital marketing has made things even better for Croatian Tourism. In the last few years, online presence of Croatian Tourism has increased considerably. However, it still needs to improve. Trends in digital marketing can serve as a model for development of Croatian tourism brand in digital world. According to a recent report, “Our National Strategy still emphasizes the sun and the sea as the primary competitive advantage of our tourism product.


It is highly necessary to carry out a professional structuring of Croatian tourism brand and its architecture in order to change the perception of emitting markets about Croatia as the summer vacation destination only. By development of professional branding system, Croatian identity as a mixture of rational, emotional, social and cultural benefits available to potential guests becomes understandable and based on real competitive advantages.”


The report says that Croatia needs to use modern technology to keep up with global trends. Croatia is also gaining popularity as a filming destination. If Croatia wants to drive tourism growth via digital marketing then it needs to nail its digital marketing strategy.


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