Published on : Tuesday, January 28, 2020
The Croatian National Tourist Board is carrying on its first campaign regarding branding in 2020. It will be implemented in different key periods, until the end of July in 16 markets of prime importance.
HRTurizam reports that the main focus of brand campaign is to raise the recognition of Croatia as an attractive tourist destination with exotic offer. That’s the reason why the focus of this campaign is on the most identifiable Croatian tourism products like the sun and the sea, wine and gastronomy, active tourism, nautical tourism, and culture.
The first brand campaign of the tourist board is being conducted in the Germany, Austria, Italy, Poland, Czech Republic, United Kingdom, Hungary, France, Netherlands, Sweden, Belgium, Norway, Russia, Ukraine, Slovakia and Spain.
Campaign activities will performed online as well as through offline channels, like television programs, print media, outdoor and display advertising channels, social networks Facebook, Instagram and Twitter and YouTube channels, as emphasized by the Croatian Tourist Board.
“The strength of the Croatian tourism brand has been continuously growing for several years, making our country increasingly recognized as a diverse and quality tourist destination. In order to keep up with positive trends, we have created a brand campaign that is carefully planned as it follows the preferences of each of the 16 selected markets.
Our goal is to offer our guests what they are looking for, and that we are successful in showing the preliminary results of the latest TOMAS research, according to which their satisfaction with most elements of the offer grows, especially with the hospitality of the hosts, hiking and biking trails, the presentation of cultural heritage, the quality of information in the destination, but also the variety of events and the gastronomic offer,” said Croatian National Tourist Board Director Kristjan Stanicic.
Or else, as declared previously, the Croatian Tourist Board will conduct four significant promotional campaigns this year, that is, two pre- and postseason promotional campaigns and two brand campaigns.
Besides the main campaigns of the Croatian National Tourist Board, this year, there will be campaigns promoting business and nautical tourism as well, advent and a campaign targeted at the domestic market, which will help in perking up domestic tourist traffic in the periods before and after the season.