Published on : Wednesday, May 3, 2017
Crowne Plaza hotel properties in Mexico, Latin America and the Caribbean have announced a series of multi-million dollar renovations to some of the brand’s most iconic properties in the region. The Crowne Plaza brand is part ofInterContinental Hotels Group (IHG®), one of the world’s leading hotel companies.
In addition to these renovations, IHG previously announced its Crowne PlazaAccelerate plan, in July 2016. The plan includes a $200 million investment into properties throughout the Americas region and a newly launched marketing campaign that aims to ensure that the brand remains at the forefront of the new way of doing business with design-led, culturally-relevant and technology-enabled solutions. The new campaign, “We’re All Business, Mostly,” demonstrates an important milestone in the transformational journey as the Crowne Plaza brand reaffirms its commitment to making business travel more fulfilling for the modern business traveler.
In Mexico, Central, South America and the Caribbean, Crowne Plaza hotels’ multi-million renovations and upgrades encompass guestrooms, lobbies, restaurants, facilities and public areas – including meeting rooms, business centers, gyms, as well as technology – in order to remain a cutting-edge option for today’s modern business travelers. The hotels are also currently implementing elements of the new brand hallmarks, which enable modern-day business travelers to sustain a lifestyle that seamlessly blends work and personal pursuits. Most renovations and new program implementations are underway and are expected to be completed in 2018.
Jorge Apaez, Chief Operating Officer, Mexico, Latin America and Caribbean, IHG® said: “Owners of IHG hotels continue making significant investments to modernize their hotels because they trust and have tremendous confidence in the Crowne Plaza brand. Today’s Crowne Plaza renovations, upgrades and implementation of new programs fall directly in line with the standards and hallmarks we offer our loyal guests: a brand promise and service designed to help modern business travelers accomplish what’s important both at a professional and personal level.”
Some of the region’s Crowne Plaza properties that have undergone renovations include:
Since Crowne Plaza’s Accelerate Plan launched in June of 2016, IHG announced at New York Fashion Week that New York-based designer Timo Weiland had been appointed Style Director for the Crowne Plaza® brand and would develop new uniform designs for the hotels in the Americas. His newly designed collection, Momentum by Timo Weiland will further enhance the properties’ refresh journey taking place throughout the region. The new Crowne Plaza uniforms will be worn by all hotel team members in Mexico, Central, South America and Caribbean, by the third quarter of 2017.
Additional plans for growth in the region will include the opening of the Crowne Plaza Barranquilla in May of 2017 in Colombia, which will mark the global hotel company’s 14th property in the country and IHG’s second hotel brand to gain a footing in the booming metropolis of Barranquilla. The Crowne Plaza Puebla in Mexico will be opening its doors during the 2nd quarter of the year as the brand also continues strengthening its Mexico presence with two recently signed properties in the key cities of Chihuahua and San Miguel Allende.
IHG® currently has more than 400 Crowne Plaza branded hotels worldwide, 21 of which are located throughout Latin America, with five additional properties in the pipeline. IHG has hotels in nearly 100 countries, with 221 hotels and 37,587 rooms throughout Mexico, Latin America and the Caribbean. With roots in Latin America, IHG’s first InterContinental® hotel opened in Belem, Brazil in 1946. IHG also manages IHG® Rewards Club, the world’s first and largest hotel loyalty program, with more than 100 million members worldwide.
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