Published on : Tuesday, June 30, 2015
Members of the headquarters team of home-based travel franchise CruiseOne recently spent the afternoon at the beach, all in the name of a good cause. The military-friendly franchise displayed their support of recruiting military veterans by participating in the new social media campaign #GiveThem20, which is sponsored by the non-profit American Corporate Partners (ACP) and helps returning military veterans find employment opportunities. The team completed 20 jumping jacks and challenged Cruise Line International Association (CLIA); International Franchise Association’s VetFran Committee; and 1,000 CruiseOne franchisees.
“At CruiseOne, we salute military veterans and recognize that many of their skills and values translate well into corporate America and franchising,” said Tim Courtney, CFE, vice president of franchise development and ambassador of veteran affairs. “We are continuously implementing new ways to support the veteran community and this is just one, fun way we are spreading the word among our franchisees and industry partners.”
The #GiveThem20 campaign encourages participants to thank and honor military veterans for their service by doing 20 push-ups, jumping jacks or any other activity, while raising awareness for the veterans who are transitioning out of the military. ACP is compiling all videos on the website www.GiveThem20.org so troops can view them in one location. Other ways the organization encourages involvement is by donating 20 minutes each week to help veterans find jobs.
A member of the International Franchise Association’s (IFA) VetFran initiative, CruiseOne is committed to giving back to the military community and offers many incentive programs including a 20 percent discount off the franchise fee and additional discounts for hiring former members of the U.S. military or active-duty military spouses as associates. CruiseOne’s military veteran ownership has a 90 percent success rate with more than 150 veterans opening a franchise since 2010. In addition, more than 30 percent of the home-based cruise franchise owners are military veterans or active-duty spouses.
Consistently recognized by leading industry publications as a military-friendly franchise, CruiseOne’s accolades include a number one ranking Military Times in its “2014 Best for Vets: Franchises” list, recognition as a “Top 10 Military Friendly Franchise” by Forbes, “Top Veteran-Friendly Franchise” by Entrepreneur and U.S. Veterans magazines and inclusion on USA Today’s “50 Top Franchises for Military Veterans.” For the past five years, CruiseOne was named to G.I. Jobs magazine’s Military Friendly Franchises® list, which represents the top 10 percent of the nation’s franchises that are doing the most to support military veterans.