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Published on : Wednesday, May 4, 2016
Something that’s unprecedented in the history of aviation happened recently on a JetBlue flight from New York to California: In an unusual development, passengers actively rooted for babies to start crying. The unique flight was documented for a JetBlue Mother’s Day ad released this week,
After passengers were seated, a flight attendant announced, “This will be the very first flight where crying babies is a good thing.” To make that happen, JetBlue offered a 25% discount to passengers every time a baby started crying; so four fussy babies equaled a free flight. It worked. Passengers were “cheering and clapping” for crying babies by the time the plane touched down.
The ad asks passengers to be patient and understanding of parents traveling with young children. “It’s difficult for moms who know that all eyes are on them as they make their way down a crowded aisle with a fussy baby,” according to Popsugar. A news agency added, “Parents have to deal with possible negativity from their fellow passengers.” It’s unlikely the crying-baby promotion will become a regular feature at JetBlue. Regardless, Popsugar hopes the next time a mother with a baby sits next to you on a flight, “you’ll greet her with a smile.”