Published on : Saturday, January 12, 2019
The campaign speaks directly to the travellers going beyond the lavish paraphernalia of good life.
The common notion is being eschewed that luxury is defined by individual traveller and entails only the finer things in life.
Crystal developed a poignant message that is people centric after working with experts of MRM/McCann.
All Crystal Experiences – Crystal Cruises, Crystal River Cruises, Crystal Yacht & Expedition Cruises, Crystal Luxury Air and Crystal AirCruises will be covered in the new branding campaign across multiple print and digital media.
Carmen Roig, Crystal senior vice president of marketing and sales said that travel is an extremely personal experience to those who crave exploration and meaningful moments, and global luxury travel has always been personal to Crystal.
Their philosophy of luxury is rooted in the individuality of each of their guests, the stories they lives, what brought them abroad and the memories they want to create.
He further went on saying that they understand that their time is precious and guests should relish their time spent.He was honoured that travellers prefer their cruise over others.
For travelling one chooses to connect with friends who share the same interest and can explore the world in complete luxury.