CSR Success with “IMEX Charity Cooking” : The Day Before IMEX in Frankfurt 2015 Opens Industry Volunteers Serve Up Meals and Caring at Local Homeless Shelter

Published on : Tuesday, May 19, 2015

IMEX Charity CookingYesterday, rallying around the motto of “Hands On Corporate Social Responsibility”, a volunteer team from the international meetings industry rolled up their sleeves to prepare and serve lunch at a local homeless shelter as part of the “IMEX Charity Cooking” programme. For the third year of the meal-based community service activity, the shelter chosen was “Lichtblick e.V.” run by Sister Sigrid. Sister Sigrid has worked tirelessly for the homeless in Frankfurt over the past several decades, bringing her incredible levels of personal commitment, endless energy and perseverance to create a true “bright spot” in the lives of the shelter’s 30 homeless residents.

 

Bridging The Meetings Industry & Those in Need – All Part of IMEX’s CSR Strategy

Seeking to bridge the global Meetings Industry with those in need, the cooking event is part of IMEX’s overall commitment to leaving a positive legacy behind long after its shows have left town. Helping in this, the main event sponsor and provider of food ingredients was the Sheraton Frankfurt Congress Hotel. The German Convention Bureau (GCB) also served as a fund-raising sponsor through the IMEX Badge-Back programme, which will drive a four-figure monetary donation to the shelter following the show. This marks the second year the GCB has been involved.

 

Explains Carina Bauer, CEO of the IMEX Group: “As an innovator in the world of international meetings we feel it is important to help connect the hands of people in the local communities where our events are held with the hands of the global meetings industry. By doing this we raise awareness, demonstrate our industry’s incredible capacity for helping, and also foster new CSR ideas that our attendees can bring back to their organisations and clients to multiply the power of doing good.”

 

25-Person Team Led By Chef of Sheraton Frankfurt Congress Hotel

The 25-person-strong cooking troop stirred their spoons with true international flavour this year bringing together participants from Germany, Ecuador, the USA, France and England.

 

All was done under the expert guidance of chef Werner Manßhardt of the Sheraton Frankfurt Congress Hotel for the third year running. Giving of his time and talents he led the cooking team in creating a traditional Frankfurt meal.

 

As much as the event gave to others, however, it also nourished the spirits of the volunteers: “Participation in this event is very special for me. I found it so exciting that I even brought a customer from Ecuador along,” says Claudia Coronado Paiz, Sales Director Latin America of Melia Hotels International Hotel Group.

 

In conclusion, Carina Bauer added, “We are delighted with the success of our third “IMEX Charity Cooking” programme and would like to extend a special thank you to our partners the Sheraton Frankfurt Congress Hotel and German Convention Bureau (GCB), the wonderful volunteers who dug right in to make a difference, and of course Sister Sigrid for welcoming us back.”

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