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Published on : Monday, April 11, 2016
Cuba is running out of its priced beer as tourists flock to the destination this summer. With American tourists increasing in number private watering holes put Cuba’s main brewers Cristal and Bucanero under pressure.
Considering the tourist pressure Bucanero is planning to open a new plant. Cuba welcomed a record of 3.5 million visitors which is up by 17 percent from the previous year. 161,000 American visitors came to Cuba, the rise has been 77 per cent.
Since travel restrictions have been somewhat eased by US President Barack Obama footfalls in this communist led country is only expected to grow from America which is getting an opportunity to visit the country after 50 years on enmity.
The decision of Bucanero to invest in a new plant will also help keep pace with the growing demand from tourists and improve the quality of the state-run outlets for supplies feels Mayle Gonzalez, a sales executive at Bucanero. The company is also planning to import three million cases of beer from Dominica to keep up with the demand.
Local media reported that Cuba’s breweries signed contracts this week for more than 33 million cases of beer at a business in Havana, considerably more than their current production capability will allow. Most state run bars have to wait for government supply while private bars are over flowing. The state policies have also removed small scale economic activities. Small restaurants were formally removed five years ago by President Raul Castro which has now sifted to the Caribbean island adding to the increase of revenue through tourism in the island.
Beer shortage was recorded in Cuba in 2014 when tourists were left thirsty in the hottest summer months. But beer driven tourists paid inflated prices to satiate their spirits.