Culinary tourism is on the rise

Published on : Friday, November 24, 2017

indexThe hostess at the restaurant said “Bon Appetite Ma’am,” with a joyful grin. “I smile back with a ‘thank you’, then…Snap! Post! Pray! Paradoxically, we’ve made this almost our last priority. We quickly start eating the scrumptious meal like there is never seeing it again. And moreover, before I realized that I was clearing the last bits on my plate. Pardon my manners, but when it comes to food, everyone at her/his own speed.

 

I comprise fraction of millions of other foodies who are often referred to as gourmet. According to the 2016 Food Travel Research by the World Food Travel Association (WFTA), over 93% of travelers have turned out to be food travelers. By “food travelers”, WFTA says, “means travelers who participated in a food or beverage experience other than dining out, at some time in the past 12 months”.

 

New-age travelers are more practical in all aspects in terms of Though majorly it’s a less explored art, culinary tourism is fast emerging, endorsing service providers like restaurants and hotels to add a more authentic touch into their cuisines as its of immense significance on the customer’s decision to return or not in the current scenario.their journey; starting right from cultural immersion to trying local food, a trend that has created a huge impact in the growth of travel destinations. AFDB calculates around 1.1 billion middle class Africans by 2060. Now, African travelers have higher disposable income therefore often looking for new foreign delicacies to be added to their travel experiences. Though majorly it’s a less explored art, culinary tourism is fast emerging, endorsing service providers like restaurants and hotels to add a more authentic touch into their cuisines as its of immense significance on the customer’s decision to return or not in the current scenario.

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