Cumbria tourism event aims on accessibility

Published on : Friday, November 15, 2019

At the Armathwaite Hall Hotel & Spa, the tourism and hospitality operators are about to come together to unravel the growing accessible tourism market.


Cumbria Tourism explains that one in five visits to Cumbria entails someone with additional needs and the event will highlight the way businesses can turn out to be even more welcoming to visitors of all abilities.


Julia Walker, development manager at local charity Lake District Mobility, will be one of the speakers among many others who’ll be sharing their experiences and knowledge of the area.


To quote Julia, “Twenty per cent of tourism visitors to Cumbria include somebody with a disability and this figure is expected to increase in the near future so it’s vital that hotels, restaurants and attractions right across the county ensure that they’re open and welcoming to all potential customers.”


“Disability comes in many forms, some more visible than others and there are many things businesses can do to make peoples’ stays easier and much more welcoming, increasing the chances of them returning again and again.”


Also, attendees will hear from Mark Holroyd, head of recreation and communications (North of England) at Forestry England. Mark will detail the tourism potential of Cumbria’s dark skies, predominantly in generating off-season bookings.


Also, the day will include an update on the recent activity of Cumbria Tourism, including a nationwide sustainable transport marketing campaign funded by the rail industry which has already saved an estimated 1.3 million car miles.


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