Cvent Tames Unmanaged Corporate Spend: Meetings and Events

Published on : Saturday, December 5, 2015

Cvent logoCvent,  a leading cloud-based enterprise event management platform, announced the availability of a Strategic Meetings Management (SMM) Starter Kit designed to simplify implementation of SMM programs. The Starter Kit provides organizations of all sizes, not just Fortune 100 companies, with easy solutions to help launch and implement a comprehensive program. Additionally, organizations can leverage a savings calculator, meeting policy, and valuable advice from industry-leading consultants at no charge.


“Cvent has helped hundreds of Global 5000 companies and mid-market organizations implement successful SMM programs over the last several years,” said Anil Punyapu, vice president of enterprise sales at Cvent. “During the discovery phase with our new customers, we encountered a commonly held misperception about these programs. Specifically, that they were too difficult, cumbersome, and expensive. We created the SMM Starter Kit to provide the marketplace with the basic building blocks needed to launch an effective program, quantify meeting expenditure, and create a case for meetings management across an organization, which can all be accomplished in just a few short months.”


Meeting expenditure represents one to three percent of a company’s total revenue, and over 24 percent of the average company’s marketing budget. By implementing an SMM program, organizations can simplify hotel sourcing, reduce risk, and automate processes, thereby achieving an average of 20 percent savings while driving higher client interactions and revenue.


One of the main benefits of the Cvent SMM Starter Kit is a complimentary consultation with some of the industry’s top SMM thought-leaders, providing event professionals with essential insights during their SMM program implementation. The SMM Starter Kit also offers additional advice and best practices throughout the course of this implementation, including crucial guidance to help:



“Safe harbor” statement under the Private Securities Litigation Reform Act of 1995

This news brief contains forward-looking statements, including statements relating to the expected functionality and impact of Cvent’s SMM and SMM Starter Kit offerings. The achievement or success of the matters covered by such forward-looking statements involves risks, uncertainties and assumptions. If any such risks or uncertainties materialize, or if any of the assumptions prove incorrect, Cvent’s results could differ materially from the results expressed or implied by the forward-looking statements we make. For a detailed discussion of these and other risk factors, please refer to the risks detailed in Cvent, Inc.’s filings with the Securities and Exchange Commission, including, without limitation, our Annual Report on Form 10-K filed on March 16, 2015, Form 10-Q filed on May 11, 2015 and other reports and filings with the Securities and Exchange Commission.



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