Da Nang city of Vietnam diversifies high-quality tourism products

Published on : Thursday, July 9, 2015

Vietnam National TourismIn a bid to attract more visitors from home and abroad, the central city of Da Nang is diversifying a number of its high-quality tourism products and services, reports Vietnam News Agency (VNA).


According to the EU-funded programme for environmentally and socially responsible tourism capacity development, close to 79.11 per cent of international tourists arrived in Da Nang for the first time and more than 60 per cent are likely to return.


The number of foreign visitors to the city in the first few months of the year was stable and grew by 10 per cent thanks to the launch of new air routes from South Korea, Japan, China and Thailand, said Chairman of the Da Nang Tourism Association Huynh Tan Vinh.


Da Nang was listed among the top 10 most attractive destinations in Asia in 2013 and 2014 by readers of Smart Travel Asia, a leading regional online travel magazine.


It also took the top spot in the online travel review site TripAdvisor’s “Destinations on the Rise in 2015” awards, and ranked sixth of the 10 most improved cities globally in 2015 by Canada’s Richest magazine.


Under the city’s tourism development orientations through 2020, the city will continue promoting its image in traditional markets such as Western Europe, Northern America and Eastern Europe while expanding to others in Middle Eastern countries and India.


The city expects to welcome more visitors from Hanoi, Hai Phong, Quang Ninh and Ho Chi Minh City, along with Mekong Delta and Central Highland localities.


The tourism sector has put forth measures to draw foreign visitors, particularly from South Korea, Japan and Russia, while consulting the municipal People’s Committee to issue a tourism promotion plan between 2016 and 2020, promote tourism events and launch additional international air routes to the city.


The municipal Department of Culture, Sports and Tourism has built and carried out tourism promotion programmes of Da Nang, Thua Thien-Hue and Quang Nam in South Korea.


The city is expected to exempt Value-Added Tax (VAT) for tourists or arrange tax refund sites at airports while designing special products for foreign visitors.


Director of the municipal Department of Culture, Sports and Tourism Ngo Quang Vinh said Da Nang aims to build the city into a tourism centre for visitors in the central and Central Highland regions.


More air routes to Da Nang will be launched while coordination with central localities to build high-quality tourism products will be strengthened, he added.

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