Published on : Thursday, November 16, 2017
The biennial state ranking survey, released by the World Travel and Tourism Council India Initiative (WTTCII) and Hotelivate on Tuesday, employed 11 key parameters to evaluate the performance of each participating state and to declare the winner. Delhi climbed to the top spot and Maharashtra and Goa grabbed the second spot. Tamil Nadu, Gujarat, Kerala, West Bengal, Punjab and Andhra Pradesh also followed in the list of Top 10.
The north eastern states are among the poor performers on the WTTCII list of 30. Delhi also won the Destination Leader Award in the survey. States were evaluated on the basis of state expenditure on tourism, tourist arrivals, per capita gross state domestic product, presence of branded hotel rooms, effectiveness of marketing campaigns, extent of urbanisation, air, rail and road infra and connectivity, ease of doing business, and literacy rates, along with other intangible aspects.
However, Delhi has also fared poorly in terms of safety and security, for its inability to make qualified human resources available for the travel and tourism industry, and on the political stability parameter. Maharashtra, on the other hand, has slipped from being topper to the second slot.
Besides ranking states on their performances, the research also points to concerns over the impact of GST on travel and tourism industry.