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Published on : Thursday, May 18, 2017
One of the longest Live events in Facebook history, Delta’s “Big Thank You” will feature footage from around the world. Employees can visit a microsite to find out when their name will be announced and by whom. “Taking care of our employees is one powerful way to ensure the 180 million customers we serve every year enjoy their Delta experience, said Joanne Smith, Delta’s EVP and Chief HR Officer. “We’re proud of our employees and excited to dedicate 50+ hours to honor each and every one of them.”
Delta worked with Atlanta-based marketing agency Moxie on the campaign concept and development. The teams leveraged more than 430 celebrities, athletes, and business leaders from Delta, its global partnerships, hubs and locations including Atlanta, Shanghai, Seoul, Mexico City, Sao Paolo, Paris, London, Hawaii, Cincinnati, New York, Los Angeles, Salt Lake City, Las Vegas, San Francisco, Dallas, Orlando, Boston, Detroit and Nashville.
The unprecedented appreciation event coincides with the upcoming Memorial Day holiday and the kick-off of the busy summer travel season. Last year, Delta recognized employees by listing each person on a 50-foot tall greeting card which now holds the Guinness World Record for the largest thank you card. Today’s Facebook Live event comes on the heels of Delta being named one of the 2017 Fortune 100 Best Companies to Work For, the only airline on the list as well as one of Fortune magazine’s Most Admired Companies.
In addition to the live thanks from well-known Delta friends and family, BlackCatTips, an Atlanta artist, will create a mural that will be a gift to Delta employees and permanently installed at Delta’s General Offices in Atlanta. Filling out the broadcast between and during name-readers will be a balloon animal artist, mime, domino artist, jugglers, caricature artist, ice sculpture artist, massive cake with sparklers, 50-inch pizza, adoptable puppies, a balloon drop, champagne, paper airplanes and more throughout the live broadcasting of Delta’s “Big Thank You.”