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Published on : Saturday, October 15, 2016
Delta is putting the legendary service, style and quality of Lands’ End into its new employee uniforms. The airline has partnered with the global lifestyle brand to provide uniforms for approximately 60,000 employees worldwide, including the Lands’ End unconditional Guaranteed.Period. promise.
“The new uniform collection will be a strong brand statement and builds on our team members’ sense of pride as they serve our customers around the world,” said Gil West, Delta’s Senior Executive Vice President and Chief Operating Officer. “Fit, form, function and style are all integral to the uniforms for Delta people, and Lands’ End is the right partner to deliver on these things.”
Lands’ End will manufacture and supply uniforms designed by Zac Posen for above-wing Airport Customer Service ticket and gate agents, Delta Sky Club and In-Flight Service employees. Lands’ End drew inspiration from Posen’s designs and color palette to create uniforms for the airline’s below-wing Airport Customer Service, Delta Cargo, Ground Service Equipment Maintenance and Delta TechOps employees. The airline plans to publicly unveil the entire uniform collection for the first time at an exclusive event in Atlanta on Oct. 18.
“This exciting project has leveraged the strengths of the Lands’ End team with the thoughtful and meticulous attention to detail they have put into the fit, function and design of the below-wing apparel collection to support the uniform needs of Delta,” said Joe Ferreri, Senior Vice President of Lands’ End Outfitters. “We are honored to collaborate with Delta Air Lines and be the supplier of their below-wing and above-wing uniforms.”
Almost two years ago, the company established a Cross-Divisional Uniform Committee (CDUC) to represent the voices of employees in concept, design and supplier reviews and provide feedback to the design team and suppliers.
“The employee uniform committee has been involved every step of the way,” said Chad Holmes, Delta ramp agent and CDUC member. “Lands’ End brought us innovative designs and fabrics, and their team was truly passionate about creating the most functional, high-quality uniform pieces. Throughout the design process, they listened to our needs through job shadows and focus groups. Beyond the wealth of knowledge that Lands’ End brings, they have an amazing corporate culture that mirrors Delta’s of caring both for the customer and the employee.”
Following the uniform reveal next week, Lands’ End will begin crafting final uniform prototypes for Delta’s 1,000 wear testers, who will be sporting the uniforms on the job in December through March 2017. Wear testers will identify any changes needed to improve fit, form or function before the final garments are produced. The new uniform collection is slated for rollout in early 2018 to all above-wing and below-wing employees.
Delta’s last uniform update was in 2006 for above-wing employees and 2000 for below-wing employees.