Denmark losing millions in tourism

Published on : Friday, November 10, 2017

DenmarkOf late, there have been plenty of stories doing the round in terms of the rising number of Danish tourists. But it seems that the Danes are not performing big in that department.

As per the recent figures from the national statistics keeper Danmarks Statistik disclose that in spite of a 1.8 percent growth in tourists visiting the fair land of HC Andersen, the Danes are slowly going behind the tourism market shares to their neighbors, worth 500 million kroner annually.

“We need to speed up the process of creating some strong year-round destinations, including outside the big cities, so we are not as vulnerable to bad seasons,” said Sune K Jensen, a spokesperson at the confederation of Danish industry, Dansk Industri (DI).

As per Jensen, the growth is down to the Norwegians, Swedes and Brits, selecting other destinations. Although the aim on Germany seems to have paid off generously.


DI hopes German visitors to rack up 15 million in terms of overnight stays in Denmark in 2017 – the first time that has happened since 2003.

“The targeted marketing of Denmark to German tourists, such as the promotion of experiences along the west coast, has generated new interest in Denmark as a travel destination,” said Jensen.

“It’s important we retain that focus and continue to develop our product so German tourists will feel the desire to return again – and perhaps stay longer.”


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