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Published on : Wednesday, November 15, 2017
After a review that reflected that Derry Tourism was ‘under-resourced’ a group assigned to promote Derry as an international tourist destination will be receiving an increased fund of almost £300, 000.
An independent review of the ‘efficiency and effectiveness’ of Visit Derry was carried out by a consultancy group that worked for the Derry City and Strabane District Council.
At present, Visit Derry receives £410,000 annually through the Service Level Agreement (SLA) to deliver two key roles that includes the marketing of the city as a destination and servicing visitors to the city. The roles includes the management of the city’s Visitor Information Centre in Foyle Street.
The objectives set by the Tourism Strategy and the Strategic Growth Plan recently launched by the council has to be reached through increased investment. However it was found that currently, Visit Derry was ‘under-resourced’.
Aeidin Mc Carter, Head of Culture at Derry City and Council said that Visit Derry had been successful in meeting or surpassing the majority of its performance targets within budgets over the last couple of years. For Derry to develop as a ‘fully-fledged Destination Management Organisation (DMO) an uplift in funding was needed.
In order to fulfill its ambition to grow the investment in marketing to £2m by 2020 the annual contribution to Visit Derry should be increased from £410,000 to £693,175. It needed an increase of £283, 175.
Sinn Fein’s Mickey Cooper supported the move saying that Visit Derry was getting a meager amount than what was required to promote the region. The DUP’s David Ramsey also backed the move.