Published on : Thursday, June 23, 2016
The campaign is Canada’s first national tourism initiative in the US since 2011.
Over the next three years (2016-2018) Destination Canada will use its innovative, research-driven marketing methods to create new advertising and engaging social media content for the US market.
“This three-year campaign is a personal invitation to our neighbours to explore Canada and be inspired first hand by our great country and welcoming people,” said Canadian Prime Minister Justin Trudeau.
Through partnerships with the Government of Canada, tourism industry partners and businesses across the country, Connecting America will showcase exciting and unexpected Canadian destinations. Using digital advertising, videos, media publisher content and social media activity, travellers will see what can be found in Canada including vibrant cities, adventures, natural wonders, culinary, and world-class festivals and events.
“Canada is among the most diverse and culturally rich countries in the world and offers tourists experiences like no other” notes the Bardish Chagger, Canadian Minister of Small Business and Tourism. “We have a huge opportunity to reach out to U.S. travellers and inspire them to visit Canada.I look forward to continuing our work to position Canada’s tourism sector to take advantage of growth opportunities.”
Last year marked the strongest year of tourism visitation from the United States since 2008. In 2015, the number of US overnight visitors rose by 8.3% compared to 2014 to reach nearly 12.5 million ̶ accounting for 70% of all international arrivals.
Tags: Destination Canada