Destination Canada named its new chairperson

Published on : Wednesday, March 8, 2017

Destination CanadaThe Honourable Bardish Chagger, Leader of the Government in the House of Commons and Minister of Small Business and Tourism, announced the appointment of Ben Cowan-Dewar as chairperson of the Board of Directors of Destination Canada, effective February 22, 2017. The search for the new chairperson was done under the Government of Canada’s new appointment approach, which supports an open, transparent and merit-based selection process that will not only result in the recommendation of high-quality candidates but also achieve gender parity and truly reflect Canada’s diversity.

 

 

Mr. Cowan-Dewar, who comes from Ontario, has had an impressive career in Nova Scotia’s tourism industry as a successful entrepreneur and experienced destination marketer. He is well known for the success of Cabot Links, an internationally recognized golf resort he co-founded in Inverness, Nova Scotia. Mr. Cowan-Dewar also served as chair of the Board of Directors of Tourism Nova Scotia, a pioneering destination marketing organization, where he implemented a marketing and product development strategy for Nova Scotia’s tourism industry.

 

 

Minister Chagger also took the opportunity to thank outgoing chairperson Ms. Olga Ilich for her valuable contributions during her tenure.

 

 

As Canada’s national tourism marketing organization, Destination Canada is responsible for marketing Canada as a premier four-season tourism destination where travellers can enjoy extraordinary experiences. Working in collaboration with the Canadian tourism industry and the provinces and territories, Destination Canada serves as a consistent voice for Canada in the international tourism marketplace. As tourism is a key driver of Canada’s economy, Destination Canada plays an important role in growing Canadian tourism export revenues, supporting the creation of jobs, and increasing the global competitiveness of Canada’s travel and tourism sector.

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