Published on : Wednesday, February 8, 2017
The two new agency partners of Destination Canada will bring more visitors to Canada in the coming years. The two media agencies are IPG Media brands Canada (IPG) and DIG Digital Innovation Group Inc. (DIG)
To quote Jon Mamela, Destination Canada’s Chief Marketing Officer, ‘’ We made our evaluation based on strategic thinking, creativity, innovation, integrated media experience and a track record of delivering outstanding results. These agencies demonstrated their ability to leverage technology coupled with the power of digital in executing innovative content marketing plans. They will be our key partners in delivering strategic programs that result in more travelers in our target markets planning and booking trips to Canada.”
To quote Harvey Carroll, IPG’s CEO, ‘’ Destination Canada clearly understands the importance of storytelling and are at the forefront of testing innovative programs globally. In a media world that is constantly evolving, we feel we can build on the strength of their established content strategy and are thrilled to be working with them in increasing visitation to Canada’’.
To quote Richard Zwicky, DIG’s Managing Partner, Americas, ‘’ we are excited to collaborate with Destination Canada to inspire visitors from around the world to book a trip to Canada. Destination Canada is a leader in the use of the most innovative destination marketing strategies. We look forward to building on their existing successes, incorporating a strong content strategy and insights from data to deliver personalized content that attracts more travelers to visit our phenomenal country’’.