Destination Canada partners to enhance its tourism marketing

Published on : Wednesday, February 8, 2017

Destination CanadaThe two new agency partners of Destination Canada will bring more visitors to Canada in the coming years. The two media agencies are IPG Media brands Canada (IPG) and DIG Digital Innovation Group Inc. (DIG)

To quote Jon Mamela, Destination Canada’s Chief Marketing Officer, ‘’ We made our evaluation based on strategic thinking, creativity, innovation, integrated media experience and a track record of delivering outstanding results. These agencies demonstrated their ability to leverage technology coupled with the power of digital in executing innovative content marketing plans. They will be our key partners in delivering strategic programs that result in more travelers in our target markets planning and booking trips to Canada.”

To quote Harvey Carroll, IPG’s CEO, ‘’ Destination Canada clearly understands the importance of storytelling and are at the forefront of testing innovative programs globally. In a media world that is constantly evolving, we feel we can build on the strength of their established content strategy and are thrilled to be working with them in increasing visitation to Canada’’.

To quote Richard Zwicky, DIG’s Managing Partner, Americas, ‘’ we are excited to collaborate with Destination Canada to inspire visitors from around the world to book a trip to Canada. Destination Canada is a leader in the use of the most innovative destination marketing strategies. We look forward to building on their existing successes, incorporating a strong content strategy and insights from data to deliver personalized content that attracts more travelers to visit our phenomenal country’’.

Leave a Reply

Your email address will not be published. Required fields are marked *


You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

arrow2Follow TTW
facebook-logo  twitter-logo  LinkedIn_logo  stumbleupon-logo   rss_logo 
ttw_blogger_logo  ttw_blogger_logo  ttw_blogger_logo


  • 02 WTM London 2018
  • 03 imexamerica 2018
  • 03 ITB Asia 2018
  • 09 Seatrade Cruise Med 2018
  • 09 ttfotm 2018
  • 10 Astana leisure 2018
  • 11 lodgingconference 18
  • 11 ttgincontri 2018
  • 12 plannersxtraordinaire 2018
  • 13 aite 2018
  • 13 bitf 2018
  • 14 Global Wellness Summit 2018
  • 14 SATTE 2019
  • 14 traveltechme 2018
  • 15 TravelDaily TDC 18
  • 18 hospitalityqatar 18
  • 18 Hotel Management Asia Summit 2018
  • 19 bricsaconsulting 2018
  • 20 CITE_TTW 2018
  • 20 sahicsouthamerica 2018
  • 22 Hotel Management Singapore Summit 18
  • 30 PATA


Get our toolbar!
Review on