Published on : Friday, November 17, 2017
Throughout 2018, Destination DC (DDC) will welcome first-time groups meeting in Washington, DC, new accolades to entice meetings and conventions and myriad new hotel inventory and special events venues. First-time citywide conferences and events (2,500 or more rooms on peak) in 2018 include True Value Company’s Spring Reunion (Feb. 9-12), the World Conference of the International Gas Union (June 25-29), the MLB All-Star Game and Week (July 13-17), Infor’s “Inforum” (Sept. 25-26) and American Geophysical Union’s Fall Meeting (Dec. 10-14).
“Washington, DC will welcome 21 citywide conventions and special events in 2018, with 422,434 total room nights and an economic impact of $361 million,” said Elliott L. Ferguson, II, president and CEO of DDC. “Our sales team is also focused on short-term corporate bookings, and significant recent wins include Nestle in May and Subway in August.”
DDC will continue positioning the city as a knowledge hub in four markets: technology, biotechnology/pharmaceutical, education and medical. The organization has created web content, marketing materials and published four white papers that establish the benefits of meeting in DC for organizations within these sectors. DDC is working closely with its Ambassador Circle members that help champion global bids to roll out these efforts. This fall, planners will be able to access the white papers on MPI’s Meeting Planner Toolbox to gain continuing education credits.
“Customers are responding to the new approach, and Infor is a great example. The leading cloud-based software company has never hosted its annual meeting in DC. Organizers were surprised to learn about the depth of DC’s technology industry and alignment of the city with its customer base,” said Melissa A. Riley, vice president, convention sales and services.