Published on : Thursday, January 4, 2018
The Tourism Authority of Thailand (TAT) has appointed AVIAREPS, the global leader and expert in developing and shaping international tourism and aviation demand and spend, as its marketing destination representative agency in Finland, Estonia, Latvia and Lithuania.
The appointment, which comes into immediate effect, is part of TAT’s plan to further expand and promote the kingdom’s unique tourism offerings and ‘Thainess’ experiences within Northern Europe.
Says Pakkanan Winijchai, Director, Tourism Authority of Thailand, Stockholm Office:
“TAT is fully committed to further developing and deepening our industry ties and consumer appeal within Northern European markets. With the appointment of AVIAREPS in Finland and the Baltic States as our marketing destination representative agency, we believe we have the right partner for an ongoing and meaningful engagement with the local travel industry , media, influencers and consumers, to bring an increasing number of tourists from these countries to Amazing Thailand!”
Thailand welcomed 28,824,753 overseas tourists for the 10 months of January to October 2017, an increase of 6.69 percent over the same period of 2016. On December 15, 2017, the Thai tourism industry hit a new record with the arrival of its 33 millionth visitor, suggesting Thailand is now well on its way to exceed the projected targets of 34 million arrivals and 1.81 trillion Baht (US$ 50 billion) in tourism revenue earnings in a full year.
Says Thomas Drechsler, Chief Operating Officer Tourism, AVIAREPS:
“It’s a great honour working with TAT for Finland and the Baltic States, where our teams of travel trade and PR professionals will help contribute to expanding the number of visitors and spend from Northern Europe, thereby realising the strategic goals put in place for the region.”
In November 2017 TAT officially launched its ‘Open to the New Shades’ concept which will encourage visitors to discover new perspectives in existing attractions, or indulge in experiences in new tourist attractions. TAT has sub-themes reflecting this; such as, Gastronomy, Nature and Beach, Arts and Crafts, Culture, and Way of Life. All TAT overseas offices are currently working with partners and tour operators to convert the new marketing concept into substantial sales targeted at specific customer segments; such as, Luxury, Weddings and Honeymooners, Female Travellers, Families and Gen Y.