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Published on : Friday, December 18, 2015
The new Devils Corner Cellar Door and Lookout that officially opened today will build on increasing growth in the visitor economy, with new figures showing a 14 per cent increase in tourists checking out the East Coast.
The expansion of Devils Corner has combined the best-selling pinot in the country with one of the best views in the world, creating a temptation that travellers won’t be able to drive past.
I congratulate and thank Ross Brown and his family on their investment in Devils Corner and Tasmania.
This $1.8 million investment is a symbol of the record growth of tourism in our state and of confidence in our economy.
This exciting development has created jobs during construction and will also support at least five new full time jobs at the business into the future.
The Tasmanian Government has played its part by establishing the Great Eastern Drive to lure more tourists to the East Coast.
And the project received $110,000 through the Federal Tourism Driver Demand Infrastructure Fund, which the Tasmanian Government administers, to assist in the development of the lookout, visitor information and facilities.
Ensuring Tasmania has standout experiences like Devils Corner is essential to keeping a record number of visitors coming to Tasmania.
According to the latest Tasmanian Visitors Survey more visitors are coming to Tasmania, and they’re staying longer and spending more.
In the 12-months to September 1.14 million people visited Tasmania, up seven per cent on the previous year, the number of nights stayed rose by five per cent to 9.8 million and expenditure increased by 10 per cent to $1.92 billion.
Our increased investment in marketing and targeted campaigns in key markets is paying off, with an increase in visitors from Victoria, five per cent, New South Wales, 14 per cent, and Queensland, three per cent.
Every region in Tasmania shared in the increase, with the East Coast recording the greatest growth in the state of 14 per cent.
This means that almost an extra 40,000 people visited the region, injecting at least an additional $8 million into the local economy, supporting the community and jobs.
The South increased by 10 per cent, the North by eight per cent and the Cradle Coast by 11 per cent.
This growth has Tasmania on track to reach our target of attracting 1.5 million visitors to our state every year by 2020.
Source:- Tourism Tasmania