Digital Influencers make distinctive presence at WTM London

Friday, October 26, 2018

Several sessions related to the importance of digital influencing and online content creation will be an integral part of WTM London’s itinerary.

Bloggers, video bloggers and photographers can be the digital influencers who create online content. Some of the platforms are blogs, YouTube and Instagram. Brands and destinations realize the fact that digital influencers can get increased visits of prospective customers not only to online the web pages but also to physical destinations. WTM London offers a platform for brands to engage with digital influencers and attend several sessions for more insights on them.

Experts will prove that high-quality content – writing, photography, audio and video is vital for successful engagement with the digital influencer community.

One of the sessions will take place on Monday, Nov. 5., from 15:00 -16:00, in the Americas Inspiration Zone (LA360). Colin James, CEO of The Antigua and Barbuda Tourism Authority, will present a case study along with Amy Skelding, a partner at Brighter Group. The results of the case study will help to lay down the guidelines on how the Caribbean islands can work with the influencers in 2019.

On Nov. 6., there will be two sessions in the Europe Inspiration Zone (EU80). Mollie Bylett deliberates on the pros and cons of each platform and suggests the right mix for different campaigns. She is an influencer and owner of blog and community Where’s Mollie, and UK ambassador for GoPro. Her session is scheduled between 10.15 a.m. to 11.00 a.m.

The second session for the day is ‘The next two years of influencer platforms’ which highlights the emerging smaller players and the expected changes of the big platforms.

On the last day, several sessions will be held at the WTM Global Stage (AS1350). One of the sessions is ‘Why quality is still the king of content’ (12.00 – 12.45).

In another session, Kash Bhattacharya will talk about how brands and destinations can market themselves to more people. He is the founder and editor of Budget Traveller and 2016 National Geographic Traveller’s Blogger of the Year.

Another session is ‘Working with Influencers – getting the most from what you have to offer’ (12.45-13.30). It focuses on why the travellers’ experience is more important than the product being sold.

According to Michael Ball, co-founder and director, Traverse Events, digital influencers and online content creation are established marketing channels. WTM London is an important platform for the understanding of what this community can deliver for brands and destinations

Paul Nelson, WTM Portfolio, Press and PR Manager said, “WTM London is proud to have engaged the digital influencer community since the very first bloggers made an impact. The number of digital influencers at WTM London increases every year, as they continue to recognise WTM London is the event to agree partnerships with the travel industry and stay ahead of the trends.”

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